Ableism in Advertising

People-centered copywriting considers how to think of and engage different groups in society. With this project, I researched how people with disabilities are portrayed in advertising, crafted personas for the demographic I wanted to reach, and created three campaigns with inclusive copywriting, tying everything together.

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Also, as a copywriter, I found that the visual elements of campaigns are best left in the hands of art directors of the world.

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See my work here.